The She Is Not Your Rehab movement launched the NotAllMen campaign in Australia, alongside the release of the innerBoy men’s mental health app, available for free Australia wide from 1 October.
Designed to confront harmful masculinity and break cycles of violence, innerBoy is a revolutionary tool that invites men to reflect on their behaviour, heal from childhood trauma, and take responsibility for creating safer, healthier relationships.
Following the successful New Zealand launch in June 2023, innerBoy has supported thousands of men, making mental health resources accessible and free.
Micaela Cronin, Australia’s Domestic, Family, and Sexual Violence Commissioner, voiced her support for the campaign.
“Gendered violence is a national crisis, and it’s vital that we engage men in this conversation,” she said.
“The NotAllMen campaign and the innerBoy app are very welcome tools for change.
“They offer a powerful and innovative platform for men to reflect on their attitudes and behaviours, potentially stopping the cycle of misogyny and violence.”
Professor Patrick O’Leary, Co-Director of the Disrupting Violence Beacon at Griffith University, emphasised the app’s impact.
“We desperately need to try something different in how we respond to domestic violence at the source,” he said.
“innerBoy is an outstanding innovation because it brings all men into the picture in a way we have not seen before—not with shame or blame, but with practical advice and reflection.
“It is accessible to all men to be part of the solution, whether it be changing the now or healing the past.”
The app’s expansion to Australia comes as alarming statistics show that one woman is killed every nine days by a current or former partner.
To support its impact, innerBoy will collaborate with DVConnect, a 24-hour Domestic Violence Helpline based in Queensland, bringing localised content and partnerships with Australian mental health professionals and agencies to ensure cultural relevance and accessibility.
Michelle Royes, Interim CEO of DVConnect, lauded the importance of this tool.
“innerBoy is a practical, engaging resource to help people who use violence change their behaviour.
“It works alongside programs like ours to create healing and safety,” she said.
The campaign has garnered support from 14 notable male advocates and public figures, including Jeremy Marou of Busby Marou, who highlights the strength of his Aboriginal heritage in breaking cycles of violence and Dave Kramer, a close friend of Hannah Clarke’s who alongside her three children lost their lives to domestic violence.
“If I’d had innerBoy back then, I would have shown up differently, and maybe she’d still be here,” Dave Kramer said.
The NotAllMen campaign and the innerBoy app represent a powerful step forward in addressing domestic violence at its root, inviting Australian men to join the conversation and take responsibility for creating lasting change.
She Is Not Your Rehab is a global movement committed to ending domestic violence through community initiatives, viral social media campaigns, educational programs, books in prisons, and digital tools like innerBoy.
Download innerBoy at innerBoy.au for free and be part of the change.
